Lumen Field launched the Go The Extra Yard Challenge, encouraging fans to take simple steps toward sustainability. The initiative was recognized by Forbes for its impact and innovation in promoting greener practices.
Forbes Article: https://www.forbes.com/sites/vitascarosella/2025/10/20/seattle-seahawks-launch-campaign-to-find-the-greenest-fan/
Read More: https://www.lumenfield.com/venue-info-news/go-the-extra-yard-challenge